Keeping It Cool
Awards: Graphis New Talent Silver Award
Client: YETI
Insight: People want coolers that will keep their drinks frozen, not just a little cold.
Big Idea: Yeti Coolers are cold enough to ski in!
Print Ad 1
Print Ad 2
Print Ad 3
Outdoor Idea:
Yeti coolers with mini wintery scenes sculpted in them placed in popular hot hiking locations.